{"product_id":"bkt-hydra-shampoo-300ml","title":"BKT Hydra Shampoo 300ml","description":"\u003cp\u003e\u003cstrong\u003eHydrating Shampoo for Pre-Treatment Prep and Daily Moisture Maintenance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBKT Hydra Shampoo\u003c\/strong\u003e\u003cspan\u003e is a dual-purpose cleanser formulated for both pre-treatment preparation and post-treatment preservation. Its mild surfactant system ensures a balanced cleanse that removes build-up without stripping the scalp or hair shaft. The presence of moisture-retentive ingredients, including hyaluronic acid and palm-derived butters, restores hydration, promotes elasticity, and helps maintain treatment longevity in chemically aligned fibres.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eKey Ingredient Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHyaluronic Acid:\u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003e \u003c\/strong\u003eImproves hydration and fibre f\u003c\/span\u003e\u003cspan\u003elexibility \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePalm Butter:\u003c\/strong\u003e\u003cspan\u003e Replenishes essential lipids and smooths \u003c\/span\u003e\u003cspan\u003ecoarse textures\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCalamus Oil:\u003c\/strong\u003e\u003cspan\u003e Natural tonic for scalp and anti-irritation \u003c\/span\u003e\u003cspan\u003esupport\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePanthenol:\u003c\/strong\u003e\u003cspan\u003e Boosts fibre thickness, softness, and \u003c\/span\u003e\u003cspan\u003ecuticle cohesion\u003c\/span\u003e\u003c\/p\u003e","brand":"Hair By Imelda Maguire","offers":[{"title":"Default Title","offer_id":57446650642807,"sku":null,"price":26.96,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0504\/6209\/7599\/files\/Screenshot2026-09-09at12.43.33.png?v=1788954248","url":"https:\/\/www.hairbyimeldamaguire.com\/products\/bkt-hydra-shampoo-300ml","provider":"Hair By Imelda Maguire","version":"1.0","type":"link"}